Marketers spend a lot of time—and money—trying to delight consumers with ever-fresher, ever-more-appealing products. But in a recent research done by Harvard Business Review, turns out that their customers make most purchase decisions almost automatically. They look for what’s familiar and easy to buy. Are you experiencing similar challenges retaining customer loyalty in your own practice? In this article, IFAAS brand experts will walk you through the behavioural psychology behind the shopper and strategies to keep customers coming back to your aesthetic practice. Customers are beginning to understand that their true value to companies goes well beyond their wallets. This is the age of the e

The IFAAS team wishing you a joyful Christmas and may the New Year be smooth-sailing and filled with happy surprises at the practice! Here is our little Christmas Gift to you: 200 Dollars off Registration from now until Jan 2, 2017 for all following fellowship programs & master classes using Promocode Holiday200 upon check out: Feb 6-7, 2017: Verona, Italy / Faculty: Dr Gino Rigotti: Visiting Fellowship Program --Fat Transfer for Breast Augmentation, Reshaping & Reconstruction March 11-13, 2017: Seoul, Korea / Faculty: Dr Gun Young Ahn & Dr Eui Taeg Jung: Visiting Fellowship with Hands-on Master Class -- Korean Advanced Minimally-Invasive Combination Therapy March 25-26, 2017: Yangon, Myan

The term, biocellular, refers to the combination of important biological chemicals (such as growth factors, signal proteins, and chemicals important to wound healing) with undesignated cells (often referred to as adult stem/stromal cells) found widely spread within the body and which participate in tissue maintenance, repair, and regeneration. Science and medicine have recently entered a translational phase, where proved laboratory science has demonstrated important contributions join the clinical application of the science in human applications in the past decade. There has been controversy concerning the use of the term, stem cells, in current practice of medicine. Unfortunately, these arg

Professor Syed Haq, Chairman of The Association of PDO Threads UK, discusses the popularity of thread-based technology to bring about skin rejuvenation, skin tightening and lifting of the face, as well as treating other body parts. Improved understanding of the use of Polydioxanone (PDO) threads as the principal underlying device in aesthetic/cosmetic non-surgical interventions, alongside correct patient selection and the increased experience of clinicians in the United Kingdom, has created a significant upsurge in their use in the past five years. Invariably this has led to improved patient outcome in general, though the application of this powerful technology has to be taken in the correct

Quoted from DailyMail’s website, the latest anti-ageing treatment taking the cosmetic industry by storm is the ‘puppet facelift’, which experts claim can help women beat wrinkles without going under the knife. Earning its nickname from the use of strings, or threads, to lift and volumes the cheeks and lower face, the puppet facelift is proving popular with women in their 30s seeking to reduce the first signs of ageing. Indeed, the non-surgical treatment, which costs £1,650, saw a 1,065 per cent rise in enquiries at the start of the year. The treatment takes an hour or two and involves ‘strings’ being threaded through the face, under the skin to lift the muscles on the face. Speaking about th